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We offer Search Engine Optimization for your business' website.
If you're finding your company at the bottom of the list on google, you probably do not have your web pages optimized correctly for search engines to access them. With our SEO service, we look across 4 dimensions of SEO to optimize your page to the fullest.
After analyzing your web pages thus, we will report back to you with our recommendations to improve your web page optimization & search engine performance. Analysis of your web site is $300 for 5 pages or fewer, and $25 for each additional page. To hire ERT to implement these recommendations, there is a charge of $50 per hour. |
What's included?
Optimization: this is probably the most important section when it comes to good search engine results. Optimization is a look at how well optimized your website is using nown best practices for Search Engine Optimization.
- total word count, meta keywords count, total keyword frequency, keyword frequency in the TITLE tag, link text, keywords in URLs you link to, keywords in ALT attributes, total keyword prominece, keyword prominence in TITLE tags, total keyword density, content weight, inline scripts, credibility, H1 tags, H2 tags, and redirects.
Design Elements: the design of your website has a substantial impact on the usability of your site by users as well as search engines. The better your site is designed, the easier it is for users to navigate your site and allowing search engines to scan the content of your site faster. In this section we analyze various design elements such as fonts, tables, CSS and more.
- valid html, use of css, valid css, flash, sound, fonts, frames, tables, and meta tags.
Accessibility: Accessibility of your website is very important for users with disabilities and automated web browsers (like search engine robots). In this section we will analyze different areas of your site to ensure that your site is compliant with accessibility standards.
- accessibility and alt attributes.
User Experience: There are many reasons why a user will leave a website. One reason is because the website fails to load in the users browser quickly; thus, keeping them waiting. In this section we will take a look at several aspects that can cause your site to load slower so that you can improve the load time. We will also look at the features of your site that can make the site more interesting and pleasurable or your users.
- download speed, total requests, total request size, images, scripts, css, HTML, media, image size, script size, css size, html size, media size, forms, quality rating, and features.
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WEB ACCESSIBILITY FOR CLIENT BASED DESIGN PROJECT
If you are a client who is starting a website from scratch, hiring ERT to design and brand your company on the World Wide Web, we offer web accessibility optimization free of charge. Those who do not have us work on either a design or re-design project can purchase our Web Accessibility Optimization services for $50/hr.
The "basic" search engine optimization, that is included in the price of the website project, includes page titles, meta tag descriptions and keywords, ALT tag optimization for W3C accessibility standards, and site submission. This includes looking at competitors keywords and descriptions to look at a basic keyword density average and also to look at the client's "body copy" to extract keywords from there. [What is Web Accessibility and Why Do I Need It?] This service is included in our search engine optimization services.
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Making your site "SEARCH ENGINE FRIENDLY"
This service can be purchased for $50/hr.
This service is included in our search engine optimization services.
How do search engines work? Search engines send out "bots" or "spiders" who crawl your site for the keywords that users of search engines have requested them to find. If your site contains what they're looking for, or enough o what they're looking for, to be relevant to the search request they will report back and rank your site/pages. There are many important factors that "spiders/bots" take into consideration when sifting through your site for content. These include On-Page factors (such as keywords in body copy, title tags,heading tags, meta tags and keyword content ratio) & Off-Page factors (such as inbound links from other sites of relevance). In addition, your site needs to be allowing these spiders/bots to have access to your information, not stopping them from coming to your site. Therefore, besides offering all of the above, we also include special files (robot.txt) that allows spiders/bots to crawl your site.
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Directory Submission
ERT offers directory listings/submission to a potential 3,000 relevant directories for your business category.
This service is offered at $200.
A website directory categorizes websites so that a person can manually find information they are looking for, rather like a phone book or the yellow pages. Website directories provide an alternative to search engines because rather than just the big sites being listed at the top, it is the user who chooses which site to visit by reading a description of the different sites to see which matches their requirements best. Obviously the more directories you can submit your website to, the more traffic your website will receive.
Submitting to web directories will therefore have two massive benefits for your website: the first is that your website will get direct, targeted traffic from the directories themselves, secondly your website will obtain a good quality, one-way link from every directory you submit to, this will drastically improve your search engine rankings and Google PageRank, often moving your website many pages in the search engine results.
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Article Directory Submission
ERT offers article directory submission to a potential 600 relevant directories for your business category.
This service is offered at $200.
All you need to do is to write an article about something related to the subject of your website. For example, if you ran a website about sporting collectables you could write an article about how others could become collectors, or how to value items - basically anything you want to so long as it relates to your website topic. Somewhere in the article or your author biography you include a link to your website, and you then submit your article to 'article directories' on the Internet. An article directory is a repository of lots of articles that other people have submitted. For every article directory that publishes your article you'll get a link to your website (the link you included in your article).
The reason article submissions are so effective is because each article is published on its own unique webpage, meaning your link might be the only external link on that page, which gives your link full 'strength'. Also, because the article is based on the theme of your website your link is given even more strength.
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URL/Search Engine Submission
All clients who do a project with ERT will have this service free of charge.
Anyone who would like to purchase this item a la carte may do so for $50. |
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LEARNING CENTER 
