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Search Engine Optimization is a necessity to be seen on the internet. Many companies that do not optimize their sites are finding that their web site is not working to their advantage. Your website is a form of advertising; similar to advertising in a magazine or a newspaper. Although, traditional forms of advertising can run you anywhere from $250 to $1000 per month. Now-a-days when someone is in the market for a product or service, they are going online to search engines! Your fiercest competitor has a web presence. So if you don't want to miss out on all the clients online who are looking for products and services that YOU offer, you need to get a web presence and make their first impression a GREAT one!

The first step in doing this is SEO. Unfortunately, it's not an immediate magic traffic tool. A great SEO plan can take months. However, if you go with the quick PAID way, you will be in the top only as long as you're paying the search engine to list you. SEO is a strategized marketing campaign. It gets accomplished in stages and includes many different measures to get your site climbing the ranks. If you want to make a lasting impression online in the ranking, take the SEO way and not the "quick pay" way.

Most people are not patient enough to have a good SEO campaign created and completed for them. They want to be #1 TODAY! Well, I'm sorry to burst your bubble, if you're in that crowd, but even if you're at #1 one day, you may be gone the next (even if you paid to be on the top of the list). If another company's site (in your same field) looks like it could get more clicks, the search engines could bump you out, even if you paid to be there. SEO is for a long term standing... not for a quick fix!

Reason #1 to optimize for search engines:
90% of web users utilize search engines to find what they want online.

Reason #2 to optimize for search engines:
MSNBC reported that this year (2007) 25% of people purchased online for the holidays.

Current Top Search Engines

As each site presents its own problems and issues in regard to optimization, we cannot give a set quote.

A check for basic SEO is free, and if you NEED only basic SEO the fee is $50 per web page (i.e. home page, services page, contact us page, etc.)

There is a $100 charge for the analysis of your website for more advanced SEO tactics and solutions (which includes the analysis report). This analysis may take a few days depending on the site. This charge must be paid up-front. After that point, an hourly charge of $50 per hour will be billed to implement those necessary changes found in the initial analysis report.

WHAT IS THE DIFFERENCE IN BASIC VS. ADVANCED SEO?
The "basic" search engine optimization, that is included in the price of the website project, includes only page titles, meta tag descriptions and keywords, and site submission. This includes looking at competitors keywords and descriptions to look at a basic keyword density average and also to look at the client's "body copy" to extract keywords from there.

An advanced SEO includes much more detail to the structure of the html documents for search engine accessibility. ERT looks at four categories: Optimization, Design Elements, Accessibility, and User Experience. Below are lists of what is involved with each category.

Optimization: this is probably the most important section when it comes to good search engine results. Optimization is a look at how well optimized your website is using nown best practices for Search Engine Optimization.

• total word count, meta keywords count, total keyword frequency, keyword frequency in the TITLE tag, link text, keywords in URLs you link to, keywords in ALT attributes, total keyword prominece, keyword prominence in TITLE tags, total keyword density, content weight, inline scripts, credibility, H1 tags, H2 tags, and redirects.

Design Elements: the design of your website has a substantial impact on the usability of your site by users as well as search engines. The better your site is designed, the easier it is for users to navigate your site and allowing search engines to scan the content of your site faster. In this section we analyze various design elements such as fonts, tables, CSS and more.

• valid html, use of css, valid css, flash, sound, fonts, frames, tables, and meta tags.

Accessibility: Accessibility of your website is very important for users with disabilities and automated web browsers (like search engine robots). In this section we will analyze different areas of your site to ensure that your site is compliant with accessibility standards.

• accessibility and alt attributes.

User Experience: There are many reasons why a user will leave a website. One reason is because the website fails to load in the users browser quickly; thus, keeping them waiting. In this secion we wil take a look at several aspects that can cause your site to load slower so that you can improve the load time. We will also look at the features of your site that can make the site more interesting and pleasurable or your users.

• download speed, total requests, total request size, images, scripts, css, HTML, media, image size, script size, css size, html size, media size, forms, quality rating, and features.

If additional site submission is requested, it will be at a fee of $25 dollars per month.

Anna Dalea, Web Designer
ERT Website Solutions
1710 W. Hillcrest Dr. #188, Newbury Park, CA 91320
Phone: 805.391.1305     Fax: 814.286.5089      Email: anna@ert2go.com
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