Creating Conversions by Using Techniques that Drive Clients to Targeted Products/Services
1. Force/direct your viewers to the product/service you desire them to see first when they go to your site (vacuumwizard.com) by placing the information you want them to see first on the website content before they can read on to anything else.
2. Make your target conversion item in the forefront of your navigation. (vacuumwizard.com)
3. Make your focal point stand out (siteground.com) by using exagerated font sizes, colors and organization.
4. Bring unique characteristics to your items (winningmessage.com) such as an opt-in for a newsletter or book purchase at the top of the page, preferably on a different color background/raised.
5. Highlighting your photos/images (ready-made silk curtains example) by showcasing them in an artistic way... large, crisp and clear, possibly alone on a page.
6. Video get A LOT of attention!!! (offshorebarriers.com) People would much rather watch a video than read a long description of a company. "A picture's worth a thousand words!"
7. Flash objects get attention! (offshorebarriers.com) Flash objects change and move and catch people's attention much more easily than a static picture.
8. Highlighting your sole-product (exquisitedelightscandy.com) by using the image in the header/banner of your site will definitely catch attention and showcase your product.
9. Are you a non-profit that depends on donations? (SportsPerformanceLeadershipFoundation.org) Put the donation button right in front of their face so they can't miss it. They'll get the clue!
10. Roll-overs add interactive content and can help highlight your products. (conejoclosetdesigns.com) Special roll-overs, such as the large ones on the home page section that change when hovering over them and showcase the products as well, will seem new, fresh and creative to visitors.